About Us

We view “branding” in the broadest sense. All of our work can be traced back to a question of identity or brand integrity. Whether it’s simply a logotype and stationery or a more extensive exercise that includes buildings, interiors, signage, vehicles, etc., the fundamental brand concept provides guidance. We may be old-fashioned, but we still believe ideas are more important than technology. Nearly all of our work begins as a rough pencil sketch, which is refined into the final product you see digitally in print or on the street. Whether it’s theming and color concepts for a building, the design of a product package or a logotype, every step of the process is measured against the original “idea.”